SIGL Partners

the strategic growth sherpa

Turning Strategy into ascent

The Board sets the destination.

We ensure the team reaches the summit

In high-stakes environments—PE-backed turnarounds, complex M&A integrations, or regulated industry pivots—the gap between a "brilliant strategy" and "stagnant revenue" is rarely the product.

It is a failure of the Commercial Engine: a misalignment between the

brand’s promise, the customer’s journey, and the team’s execution.

I deploy as a strategic operator to de-risk the investment and accelerate the climb.

The inflection point (when to engage)

Identifying the thin air: Critical moments where traditional execution begins to fail.

The product is technically superior, but the brand narrative has lost its edge and revenue has plateaued.
Moving from legacy models to new frontiers (EV, Green Energy, Digital) where the current culture and GTM engine are sputtering.
Modernizing the commercial front-end of a newly acquired asset to hit EBITDA targets.
Bridging the divide between high-level Board vision and field-level customer reality.

The 3-Stage Ascent (methodology)

I. Basecamp Audit

Diagnostic (1 - 30 Days)
Auditing the “Commercial Leakage”.
Diagnose why the Brand Identity isn’t converting to market leadership and where the Customer Journey is broken.
II. Oxygen Supply

Alignment (30 - 60 Days)
Bridging the gap between the Boardroom and the Field.
Aligning the Internal Culture and mindset with the new strategic reality.
III. The Summit push

Acceleration (60 - 90 Days)
Hard-coding a repeatable, scalable GTM Model.
Removing friction from the funnel and optimizing the revenue engine for sustainable growth.

Recent Climbs (The Proof)

INTEL

Architected the original 'Intel Inside' program, defining the global standard for ingredient branding.
Audi

Digital pioneer for Audi North America, upgrading the consumer experience to anchor a premium brand repositioning.
NISSAN

Led the global 'EV Offensive,' transitioning a legacy giant into a customer-centric electric future.
INFINITI RED BULL RACING

Engineered a high-performance marketing triumvirate, using F1 as a global platform for challenger-brand growth.
IOC (OLYMPICS)

Strategic advisor to the IOC, future-proofing the Olympic brand portfolio for a new generation of partners.
PMI

Orchestrated the most significant business model pivot in history, leading the 'Smoke-Free' brand and media transformation.
STOLI GROUP

Global CMO intervention to reshape a legacy icon into a consumer-centric, ultra-premium spirits leader.